Some celebrity chefs stay with their TV shows and cookbooks, while others lend their name to produce a line. Many celebrity chefs have their own line of gadgets, cooking equipment, and seasonings. This is similar to many sports stars who make more from endorsements than their sport. There are many, but this is the one who is most popular.
Michael Chiarello This Italian food chef seems content with his family vineyard, Napa restaurant, and cookbooks.
Guy Fieri is a wild and vivacious restaurateur and Food Network star. He sells a simple range of plattershare summer cocktails kitchen tools, cutlery, and T-shirts through his website.
George Foreman is a likeable ex-boxer, who follows Ron Popeil’s example and sells his own counter top grills that are wildly successful.
Martha Stewart is a huge industry by itself, including videos, books, linens and even her magazine.
Giada De Laurentis– Following Martha Stewart’s example, she has become a corporation, with her own cookware and gadgets. She also recently started a restaurant.
Paula Deen Southern cook offers a wide range of cookware, gadgets and utensils, as well as baked goods and her famous Savannah restaurant. (A large butter dish is strangely absent from her line).
Bobby Flay prefers to sell cookbooks and restaurants, but does sell basic grilling gear such as stainless steel BBQ sauce pots that have a silicone brush.
Ina Garten is a website that focuses on cookbooks and Jeffrey, but could certainly benefit from a king-sized saltshaker.
Gordon Ramsay is so busy with TV, books, and restaurants that he endorses a simple, tasteful line for British China giant Royal Doulton.
Jamie Oliver is a quiet, unpretentious Brit selling a wide range of kitchen gadgets.
Nigella lawson is a popular British cook and hostess who has her own line.
Emeril – A beloved New Orleans-style chef and popular host of a cooking show, Emeril is a restaurant owner and hosts countless sauces and seasonings.
Paul Prudhomme, a top New Orleans chef who literally invented Creole cooking and Cajun cooking. He also created a wide range of spices and marinades.
Wolfgang Puck does it all: restaurants, food products, and cookware. His frozen foods line was a disaster for a few years.
Thomas Keller is a world-class chef, restaurateur and sells a high-end set of cookware through Williams Sonoma, called TK (clearly not for the budget-minded).
Paul Bocuse French chef is considered to be the “Father Of Culinary Art”. The range includes cookware, restaurants and food products, as well as a double-oven cooking range that’s only for professional chefs (or those who can afford it).
Jack LaLanne – America’s most well-known TV exercise guru. He revolutionized the juicing business and is still a prominent figure in the top juicers.
Thomas Jefferson, a foodie president, is not to be missed. He invented the first French ice cream maker in France, and brought it back to America in early 1800s.
Unfortunately, many of the professionals mentioned above are no more with us. However, their legacy lives on in their product lines.
The big question is: Do these chefs actually design and test their products? Or do they just lend their names to the production team and manage marketing and sales? Nobody is talking. Are the expensive ones better than those in the budget category, or are they just more expensive? It’s anyone’s guess. It’s anyone’s guess.